Following years traversing the world, the King has finally established his palace among his subjects in Uganda. The King of beers, Budweiser,is the world’s most valuable beer brand, brewed in the most expensive process in the world,one that takes twice as long as regular lager for a super smooth finish, is the latest addition to the Nile Breweries premium category.It is also the only beer that is beech wood aged - for more than 21 days. Bud as the brand is popularly called, commands global respect, the reason it has grown to become one of the largest selling beers in the United States, and is available in over 80 markets.

The King of Beers only recently started being brewed on the African continent and is now available here. The King was unveiled at a glamorous banquet attended by select notables, on July 15, 2018, in a lavish hotel in Kampala, Uganda’s capital. Worldwide, Bud is known for its affluent sponsorships befitting a brand of its stature, such as the Russia 2018 Fifa World Cup, the Super Bowl among others. This gives a sneak-peak into what Ugandans should expect from this brand; it’s bold, confident and spontaneous. It has a touch of unpredictability to its character. “This Bud’s for you”

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