DISRUPTING HARMFUL DRINKING
Beer brings people together, and has been part of cultures and communities around the world for centuries and of moments where people celebrate life, joy and friendship. However, beer often contains alcohol and the harmful use of alcohol is a real issue for many people. It is an old and complex problem, but together we can help solve it. We know that the way we do business makes a difference.
For years, we have been committed to produce, market and sell our products responsibly, but we can do more. We share the ambition of the United Nations and the World Health Organization to reduce the harmful use of alcohol around the world. By talking with public health experts we learned that new products, new marketing campaigns and new partnerships can have a positive impact.
Our Story
Shifting Harmful Drinking Behavior
ALCOHOL AND HEALTH
When consumed in moderation, beer and other alcoholic drinks in our portfolio can be part of a well-balanced lifestyle. We are proud brewers committed to promoting responsible consumption and reducing the harmful use of alcohol. We think it is important that consumers are well-informed about alcohol, our products and how they can be enjoyed responsibly.
We make sure to emphasise this on our packaging, in our advertising and promotions and through our partnerships. We offer a wide range of drinks at varying Alcohol by Volume (ABV), including more and more no-alcohol and low-alcohol options