Nile Breweries Limited (NBL), Uganda’s leading brewer, has changed its corporate identity to reflect the “ABOVE AND BEYOND” strategic thought which aligns with the company’s current business strengths, forecast and overall community involvement. This was revealed by the Managing Director NBL, Greg Metcalf today at the Head office, Luzira.

Mr. Metcalf noted that over the years Nile Breweries has evolved from a small rural brewery jostling for market share to a modern market leader with massive involvement in communities, a major step beyond its sole focus at take-off in 1951 which was beer production.The head office was also moved from the brewery inJinja to Port Bell Kampala to coordinate NBL’s country-wide reach. It is such transformations that advised the decision to change the corporate identity.

“We looked back at the days when we were a small rural company fighting for a place. Those days are long behind us. We are now market leaders. We think of ourselves less of challengers. We have led innovations like using locally sourced sorghum to produce beer, long neck bottles, Club Twist, Club Shorty, Eagle Darks among others. We have led investments like setting up a new brewery in Mbarara worth USD90.6 million that has led to job creation. This then calls for a new way on how we communicate and present ourselves,” Mr Metcalf elaborates.

He added that; “We do go ABOVE AND BEYOND in all aspects of the business. We pride in the development of Uganda through job creation, value addition and tax. We are the number two tax payers in Uganda and have created over 200,000 jobs through our value chain. This has earned us both local and international recognition. Nile Breweries was the 2016 winner of the supply chain category of the Guardian Sustainable Business Awards. Also NBL was named investor of the year 2015.”

ABOVE AND BEYOND also alludes to the product quality standards above customer expectation and its relentlessness to drive compliance beyond these standards to build TRUST with consumers.

In the new corporate identity, the colours represent the colour of beer – our main product. The angles and the subtle waves represent sunlight reflecting on the rivers Nile and Rwizi where our breweries are situated reaffirming our heritage. Elsewhere, the colors are natural representing Nile Breweries’ commitment to preservation of nature and the environment.