We trained over 51 boda boda leaders in road safety in at St. Augustine Institute in Kampala under the #LinnyaStep campaign. This initiative was launched in October this year in partnership with Next Media, the Ministry of Works & Transport, Uganda Police, and Consult Afrika Usalama. The training complements various on-ground activations, traditional and digital media communication efforts aimed at reducing the number of road crashes involving boda bodas in Uganda. The campaign emphasises public education on road usage and transportation laws, particularly for boda boda riders and their passengers.

Njuki Emmanuel,our Legal and Corporate Affairs Lead, expressed gratitude to the boda boda riders for prioritising this training. He encouraged them to disseminate the knowledge gained to their fellow riders.

Speaking on behalf of the boda boda leadership, Mawejje Frank urged his fellow riders to adopt behavioral changes. He referenced a common saying, “Owa boda boda tebamutelako kyagulo,” which translates to “They don’t prepare supper for a boda boda rider” due to the uncertainty of their return home. He implored them to change this narrative.

Representing the Uganda Traffic  Police, SP Michael Kananura trained the riders on traffic laws and regulations, highlighting mandatory requirements, common offenses and their consequences, and essential road safety tips. He emphasized the importance of constant alertness on the road, as unforeseen incidents can occur.

Mable Tomusange, a road safety specialist from Consult Afrika Usalama, provided training on risk management. Additionally, the riders received first aid training to equip them with life-saving skills in the event of road crashes.

Brian Sekayombya, a substance abuse expert from National Drug Authority, concluded the training with a session on the dangers of substance abuse and its potential consequences. The one day workshop culminated in the certification of attendees following a post-training assessment.

The #LinnyaStep campaign is a vital initiative with the potential to significantly impact road safety in Uganda. By raising awareness, educating the public, and enforcing traffic laws, the campaign can contribute to reducing road crashes and saving lives.