We have officially reintroduced Chairman’s Extra Strong Beer (ESB) to the Ugandan market, responding to high consumer demand for a strong, refined beer that embodies leadership, ambition, and success. This beer, which now comes in a sophisticated 330ml bottle with a sleek and modern label design offers a distinctive and premium experience, setting a new standard in Uganda’s beer offerings.
With a new premium look, smooth taste, and 7% ABV, the new Chairman’s ESB is crafted for those who have dared to achieve their dreams. It boasts a perfect balance of the highest quality barley malt and maize, delivering a full-body feel and taste that sets it apart from other beers. Its new unique packaging is designed for those who stand out—those who have become the ‘Chairman’ of their time.
Speaking at the exclusive launch event at Onomo Hotel, Nakasero, Adu Rando, our Managing Director, highlighted the decision to bring back this beer due to overwhelming demand from consumers. “Chairman’s ESB is a beer that resonates with Ugandans who take charge of their lives. Over the last few years, we have received many requests to bring this brand back to the market. In addition, our recent market research has showed that the demand for a strong, yet smooth taste, and aspirational beer is high, so launching Chairman’s ESB back in the market became an obvious move. This brand represents power, dependability, and success. It is brewed for those who rise above the rest, and as we say, ‘Make Way for the Chairman.’”
The exclusive launch event brought together industry stakeholders, media, and beer enthusiasts fo an interactive tasting session, allowing guests to experience the new Chairman’s ESB’s distinctive smoothness and bold character firsthand.
Eric Malinga, Brand Manager for Chairman’s ESB, highlighted how this refined beer offers consumers an opportunity to experience a unique and superior taste. “Chairman’s ESB is more than just another strong beer—it’s a statement. We have crafted it with the finest ingredients to ensure a rich, full-bodied taste that is bold yet smooth. This is a beer for those who have made their mark, for those who have risen to the top, and for those who truly embody what it means to be a Chairman. With this launch, we are giving our consumers an opportunity to experience something different, something extraordinary.”
With Chairman’s ESB now available in outlets across the Kampala region, we are confident that this strong yet refined beer will become the preferred choice for ambitious individuals looking for a premium drinking experience.
