We have launched our annual Smart drinking campaign, “Drink Easy Easy N’enkya Lunaku,” aimed at promoting safe and responsible alcohol consumption. The campaign also addresses the pressing issue of illicit alcohol, which is causing significant harm to society.

“We are renewing our commitment to responsible drinking,” said Emmanuel Njuki, our Head of Legal & Corporate Affairs. “As a responsible producer, we urge our consumers to practice moderation. Please do not drink and drive. Enjoy your beer responsibly; there’s no need to rush. Importantly, pregnant women, individuals on medication, and underage persons should abstain from alcohol altogether.”

Adu Rando, our Managing Director, shared the company’s purpose: “We Dream Big to create a future with more Cheers. This is a future where alcohol is enjoyed responsibly. We are not interested in profits derived from harmful consumption. We are committed to supporting the government and society in fostering positive associations with beer. Remember, you don’t have to finish your drink today; there’s always tomorrow. N’enkya Lunaku.“

Popular musician Apass Bagonza, the official campaign ambassador, expressed his gratitude for being part of the initiative. “I want to thank NBL for involving me in this crucial campaign. It’s essential to educate people about responsible drinking. Unfortunately, some sellers prioritize profit over consumer health, but NBL is taking a stand. This is a fantastic campaign, and I’m proud to be involved,” he said before performing the official campaign jingle.

The “N’enkya Lunaku” campaign will run throughout the year, with its message integrated into various brand activations and promotions. Smart drinking encompasses knowing when to drink, what to drink, how to drink, and when to stop. Ultimately, it’s about maintaining complete control.