Nile Breweries https://www.nilebreweries.com Making A Difference Through Beer Sat, 15 Mar 2025 01:38:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.nilebreweries.com/wp-content/uploads/2023/08/nile-breweries-logo.svg Nile Breweries https://www.nilebreweries.com 32 32 THE CHAIRMAN IS BACK! https://www.nilebreweries.com/the-chairman-is-back/ Fri, 14 Mar 2025 13:34:00 +0000 https://www.nilebreweries.com/?p=4966 We have officially reintroduced Chairman’s Extra Strong Beer (ESB) to the Ugandan market, responding to high consumer demand for a strong, refined beer that embodies leadership, ambition, and success. This beer, which now comes in a sophisticated 330ml bottle with a sleek and modern label design offers a distinctive and premium experience, setting a new standard in Uganda’s beer offerings.

With a new premium look, smooth taste, and 7% ABV, the new Chairman’s ESB is crafted for those who have dared to achieve their dreams. It boasts a perfect balance of the highest quality barley malt and maize, delivering a full-body feel and taste that sets it apart from other beers. Its new unique packaging is designed for those who stand out—those who have become the ‘Chairman’ of their time.

Speaking at the exclusive launch event at Onomo Hotel, Nakasero, Adu Rando, our Managing Director, highlighted the decision to bring back this beer due to overwhelming demand from consumers. “Chairman’s ESB is a beer that resonates with Ugandans who take charge of their lives. Over the last few years, we have received many requests to bring this brand back to the market. In addition, our recent market research has showed that the demand for a strong, yet smooth taste, and aspirational beer is high, so launching Chairman’s ESB back in the market became an obvious move. This brand represents power, dependability, and success. It is brewed for those who rise above the rest, and as we say, ‘Make Way for the Chairman.’”

The exclusive launch event brought together industry stakeholders, media, and beer enthusiasts fo an interactive tasting session, allowing guests to experience the new Chairman’s ESB’s distinctive smoothness and bold character firsthand.

Eric Malinga, Brand Manager for Chairman’s ESB, highlighted how this refined beer offers consumers an opportunity to experience a unique and superior taste. “Chairman’s ESB is more than just another strong beer—it’s a statement. We have crafted it with the finest ingredients to ensure a rich, full-bodied taste that is bold yet smooth. This is a beer for those who have made their mark, for those who have risen to the top, and for those who truly embody what it means to be a Chairman. With this launch, we are giving our consumers an opportunity to experience something different, something extraordinary.”

With Chairman’s ESB now available in outlets across the Kampala region, we are confident that this strong yet refined beer will become the preferred choice for ambitious individuals looking for a premium drinking experience.

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NBL Becomes Official Red Bull Distributor https://www.nilebreweries.com/nbl-becomes-official-red-bull-distributor/ Thu, 13 Mar 2025 07:39:03 +0000 https://www.nilebreweries.com/?p=4963 Nile Breweries Limited has entered into a distribution agreement with Red Bull and Charms, becoming an official distributor of Red Bull products in Uganda. This partnership will expand the product offerings available on the AB-Inbev BEES marketplace e-commerce platform, enabling businesses throughout Uganda to access a broader range of products with greater ease and reliability.


Red Bull, a globally recognized energy drink known for its invigorating properties, will now benefit from our extensive distribution network, local expertise, and dedication to customer service. Customers can expect seamless ordering and efficient delivery through the BEES app.


“We are thrilled to collaborate with Red Bull and Charms as the official distributor for on-premise outlets,” said Adu Rando, Country Director of Nile Breweries Uganda Limited. “This partnership aligns perfectly with our mission to provide our customers with a diverse selection of premium products through the BEES marketplace platform.”

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Jinja Maltings Shines at the VPO Forum! https://www.nilebreweries.com/jinja-maltings-shines-at-the-vpo-forum/ Wed, 12 Mar 2025 08:51:58 +0000 https://www.nilebreweries.com/?p=4960 We’re bursting with pride to announce the phenomenal achievement of our Jinja Maltings team at the recent One Supply Chain Conference in South Africa! They delivered an incredible haul of FIVE top accolades:


🥇 Autonomous Teams Champions Cup
🥇 Africa’s Best VOPs Award
🥇 Quality Leaders Winner Award
🥇 Africa’s Zone H2 Plant Manager VOPs Award
🥈 Africa’s Engaging Leader Runner Up

This achievement is a testament to the dedication, hard work, and commitment of our Jinja Maltings Team. Their relentless pursuit of excellence and adherence to the highest standards continue to set the benchmark for the industry.


Congratulations to the entire team for making us proud on an international stage! We look forward to continued success as we strive to be Global Beverage Excellence Program(BEP) champions.

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NBL announced as a partner for the 3rd edition of the Run for the Nile Marathon https://www.nilebreweries.com/nbl-announced-as-a-partner-for-the-3rd-edition-of-the-run-for-the-nile-marathon/ Thu, 20 Feb 2025 08:43:36 +0000 https://www.nilebreweries.com/?p=4955 We are proud to join hands with Promote Uganda, Rotary Club of Kampala Central, and the Ministry of Water and Environment, as a key partner in the 3rd edition of the Run for the Nile Marathon.

Set to take place on March 22nd (World Water Day) at the Jinja Rugby Grounds, this event will bring together participants from across the globe in support of safeguarding Lake Victoria and the River Nile from pollution and environmental degradation.

As a company committed to improving water quality and quantity in our communities, this partnership aligns with our sustainability goals of protecting vital water sources like Lake Victoria and the River Nile. Through this marathon, we are supporting community-led conservation efforts, including tree planting, cleanup campaigns, and educational programs to safeguard our shared water resources.

This year, the event aims to raise UGX 260 million to:
– Establish waste trap gates on 10 more channels to prevent plastic pollution in our water bodies
– Set up two additional tree nurseries in schools to support afforestation efforts
– Support other sustainability initiatives that protect our vital water sources
With over 10,000 participants expected, this marathon is a powerful reminder that collective action is key to ensuring clean, safe water for future generations.

🎽 Join us on World Water Day for a 5km, 10km, or 21km run—every step you take contributes to protecting Africa’s longest river and most iconic lake.

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Celebrating the Life of Onapito Francis Ekomoloit https://www.nilebreweries.com/celebrating-the-life-of-onapito-francis-ekomoloit/ Wed, 27 Nov 2024 14:00:00 +0000 https://www.nilebreweries.com/?p=4945 Today, we held a Celebration of Life service for our former Legal and Corporate Affairs Director and Board Chair, Onapito Francis Ekomoloit, at our plant in Jinja.
The service brought together current and former employees, stakeholders and relatives to celebrate Onapito, who dedicated 17 years of his life to serving Nile Breweries Ltd.

Speaking at the service, Catherine Onapito, the widow, expressed gratitude to the company for its support to the family, both during her husband’s tenure and after his passing.
“When my husband told me he was considering working at NBL, I was a bit skeptical. I felt it might be a step down from the power and prestige of the State House to a more humble civilian life. However, he was convinced it was a great idea, and history proved him right. It worked out perfectly!”

She noted that her husband worked at NBL longer than anywhere else, and he often praised the company as the best employer.
“A special quality of his was his use of influence for good. He uplifted those around him rather than using his power for evil,” she added.

Speaking on behalf of NBL, Managing Director Adu Rando acknowledged Onapito’s support during his early days as MD. “It was a privilege to have Ona nearby when I first took on the role. As a newcomer to Uganda, with little knowledge of the country and the industry, his guidance and support were invaluable. His presence boosted my confidence, and I’m grateful for the amazing team, including Onapito, that worked alongside me.”

Adu described Ona as a great patriot, a family man, and a leader who delivered exceptional results in growth while never forgetting to care for the environment and communities in Uganda.

Onapito will be laid to rest this Saturday at his family’s country home in Asalatap, Wera. May his soul rest in peace.

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Boda Boda Leaders Empowered for Road Safety in Linnya Step Campaign https://www.nilebreweries.com/boda-boda-leaders-empowered-for-road-safety-in-linnya-step-campaign/ Wed, 20 Nov 2024 07:54:00 +0000 https://www.nilebreweries.com/?p=4941 We trained over 51 boda boda leaders in road safety in at St. Augustine Institute in Kampala under the #LinnyaStep campaign. This initiative was launched in October this year in partnership with Next Media, the Ministry of Works & Transport, Uganda Police, and Consult Afrika Usalama. The training complements various on-ground activations, traditional and digital media communication efforts aimed at reducing the number of road crashes involving boda bodas in Uganda. The campaign emphasises public education on road usage and transportation laws, particularly for boda boda riders and their passengers.

Njuki Emmanuel,our Legal and Corporate Affairs Lead, expressed gratitude to the boda boda riders for prioritising this training. He encouraged them to disseminate the knowledge gained to their fellow riders.

Speaking on behalf of the boda boda leadership, Mawejje Frank urged his fellow riders to adopt behavioral changes. He referenced a common saying, “Owa boda boda tebamutelako kyagulo,” which translates to “They don’t prepare supper for a boda boda rider” due to the uncertainty of their return home. He implored them to change this narrative.

Representing the Uganda Traffic  Police, SP Michael Kananura trained the riders on traffic laws and regulations, highlighting mandatory requirements, common offenses and their consequences, and essential road safety tips. He emphasized the importance of constant alertness on the road, as unforeseen incidents can occur.

Mable Tomusange, a road safety specialist from Consult Afrika Usalama, provided training on risk management. Additionally, the riders received first aid training to equip them with life-saving skills in the event of road crashes.

Brian Sekayombya, a substance abuse expert from National Drug Authority, concluded the training with a session on the dangers of substance abuse and its potential consequences. The one day workshop culminated in the certification of attendees following a post-training assessment.

The #LinnyaStep campaign is a vital initiative with the potential to significantly impact road safety in Uganda. By raising awareness, educating the public, and enforcing traffic laws, the campaign can contribute to reducing road crashes and saving lives.

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Linnya Step Campaign Launched to Reduce Boda Boda Road Crashes https://www.nilebreweries.com/linnya-step-campaign-launched-to-reduce-boda-boda-road-crashes/ Tue, 22 Oct 2024 09:25:27 +0000 https://www.nilebreweries.com/?p=4936 We have partnered with Next Media, the Ministry of Works & Transport, Uganda Police, and Consult Afrika Usalama to launch the #LinnyaStep campaign aimed at reducing the number of road crashes involving boda bodas. According to The Daily Monitor Newspaper, boda bodas account for 44.5% of all road deaths in Uganda.

The Minister of Works and Transport, Gen Katumba Edward Wamala, commended the initiative for its alignment with the government’s efforts to reduce road crashes by 50% by a certain year. “Despite our commitment to the UN, the number of accidents has been increasing over the years,” he stated.

SP Michael Kananura, the PRO of the Directorate of Traffic & Road Safety, confirmed the severity of the issue, reporting 1,719 fatalities and 4,250 injuries due to road crashes this year. He highlighted the alarming statistic of 20 riders and 12 passengers losing their lives in accidents within just one week. “While we have implemented enforcement measures, sensitization is crucial to effectively address this problem,” he said.

Njuki Emmanuel, our Head of Legal and Corporate Affairs, explained the company’s motivation for the campaign. “We aspire to create a future with safer roads, not only in Uganda but globally. We recognize the valuable service provided by boda bodas but also acknowledge the inherent risks associated with this mode of transportation,” he stated.

This is not the first time Nile Breweries has been involved in road safety initiatives. In 2022, the company conducted the Ondaba Road Safety campaign, which trained boda boda riders in first aid and safe riding practices.

“This year, we are focusing on enhancing the safety of both riders and passengers,” Njuki added. “We have already launched a campaign urging our consumers to avoid drinking and driving.”

Joseph Kigozi, the Deputy Group CEO of Next Media, emphasized the role of passengers in ensuring safe journeys. “Passengers have the power to influence riders’ behavior,” he stated. “It’s illogical to spend UGX 2,000 on a boda boda to save time only to incur a hospital bill of UGX 10,000,000.” He encouraged passengers to wear helmets and actively participate in their safety.

The #LinnyaStep campaign will run until the end of the year, with a particular focus on the upcoming festive season, a period known for increased accidents. Nile Breweries remains committed to driving positive behavioral changes within the community and encourages other stakeholders and businesses to join this important cause.

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Uganda Hosts WWF-AB InBev Water Stewardship Workshop https://www.nilebreweries.com/uganda-hosts-wwf-ab-inbev-water-stewardship-workshop/ Mon, 14 Oct 2024 08:56:06 +0000 https://www.nilebreweries.com/?p=4929 Nile Breweries recently hosted a WWF-AB InBev water stewardship workshop in Igongo, Mbarara. Attendees included conservationists from Uganda, the United States, the United Kingdom, South Africa, Mozambique, Zimbabwe, Zambia, and Tanzania. The four-day workshop focused on water stewardship initiatives and their measurable impact across Africa.

The theme of the workshop was “Partnerships for Impact: Measuring Our Water Stewardship Impact in Africa.” One of the key areas of discussion was the restoration of River Rwizi, a vital water source that has suffered from degradation. Our MD, Adu Rando, emphasized the importance of this partnership between WWF and AB InBev in restoring the Rwizi catchment area. He stressed the crucial role of water availability and quality for thriving communities.

To date, our interventions have yielded significant results in improving water quality and quantity, while also enhancing the socio-economic resilience of the affected communities. Some notable achievements include:

  • Mapping and demarcating 270 hectares, with 18.3 hectares already restored along a 27km stretch of the Rwizi in Mbarara city.
  • Developing and implementing micro-catchment management plans.
  • Implementing soil and water conservation measures, such as native tree planting and monitoring water quality and quantity.
  • Training 114 participants in scaling-up workshops and field activities.
  • Creating alternative community livelihood opportunities, including beekeeping, cattle and goat rearing, craft making, and a revolving fund to reduce dependence on the river buffer.
  • Mobilizing 1,076 households to adopt sustainable land management practices, such as trenches, to improve soil fertility, reduce soil erosion, and prevent river sedimentation.
  • Installing nine rain harvesting systems, providing clean drinking water to 95 households.

We recognise that healthy ecosystems are essential for the long-term sustainability of our business. By working together with conservation organisations and local communities, we can make a significant contribution to preserving Africa’s natural heritage for generations to come.

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Rest In Peace Onapito https://www.nilebreweries.com/rest-in-peace-onapito/ Mon, 30 Sep 2024 12:51:50 +0000 https://www.nilebreweries.com/?p=4926 Nile Breweries Uganda Limited is deeply saddened to announce the untimely passing of our esteemed Board Chair, Mr. Onapito Ekomoloit, who passed away on the morning of Friday 27th September 2024 after a brave fight against illness.

Mr. Onapito’s association with Nile Breweries was long and distinguished. Prior to his appointment as Board Chair, he served as the Director of Legal and Corporate Affairs, where his keen
innovative mind and ethical guidance helped solidify the company’sstanding as a leader in Uganda’s business community. His expertise in legal and corporate governance provided a strong
foundation that NBL continues to build upon.

As Board Chair, Mr. Onapito’s leadership was instrumental in steering NBL through periods of both growth and challenge. His strategic insights, dedication to excellence, and commitment to
fostering a culture of innovation and inclusivity have been central to our success. His passion for sustainability, social responsibility, and community empowerment will be part of his lasting legacy.

We are in close contact with his family and are offering our full support during this difficult period. Plans to honour Mr. Onapito’s life and contributions will be communicated in due course.
As we mourn this great loss, Nile Breweries remains committed to upholding the principles and values that Mr. Onapito so passionately advocated for. His legacy will continue to guide
our future steps as we honour his memory. Nile Breweries extends its deepest sympathies to his family,
friends, and colleagues.

May his soul rest in peace.

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Terms and Conditions for NBA x Castle Lite Abu Dhabi Experience https://www.nilebreweries.com/terms-and-conditions-for-nba-x-castle-lite-abu-dhabi-experience/ Fri, 30 Aug 2024 02:56:00 +0000 https://www.nilebreweries.com/?p=4903 1. This promotional competition (“Competition”) is run by The Annheuser-Busch Inbev Africa (“Promoter”) and is open to all persons of 18 years or older and resident in South Africa and Uganda, except for (a) the directors, members, partners, agents, consultants or employees of the Promoter and their immediate families; (b) the directors, members, partners, agents, consultants or employees of any suppliers of any goods or services to the Promoter in respect of this Competition; or (c) directors, members, partners, agents, consultants or employees of the Promoter’s advertising and promotion agencies, associated companies, and participating outlet owners and staff.

1.1 The rules set out in this document constitute the rules which will govern the Competition (“Competition Rules”).

1.2 Participation in the Competition by all entrants (“Participants”) constitutes acceptance of these Competition Rules.

2. Competition Period

This Competition will run from 12 August 2024 until 16 September or until the Promoter provides a public notice that the Competition has ended, whichever is earlier (“Competition Period”). Entries will only be accepted during the Competition Period.

3. Competition Entry Process

3.1 In order to enter the Competition, a Participant is required to do the following:

   3.1.1 Purchase a Castle Lite 6 pack or 12 pack of non-returnable bottles in order to stand a chance to win the main prize

    3.1.2 Purchase a maximum of 4 x 500ml Castle Lite cans to stand a chance to win the main prize

3.2 Participants must fill out an entry form with the prescribed details and include it in an entry box over the duration of the promotional period.

3.3 Entry is only valid through the prescribed mediums.

3.4 Participants can enter the Competition as many times during the Competition Period.

4. Description of Prize

4.1 The prize for this Competition is a set (x2) of NBA pre-season tickets in Abu Dhabi (the “Prize”) valued at R 22000

4.2 The prize also includes return flights and 3 nights stay in the UAE from the 3rd October to the 7th October.

4.3 No Prize, in whole or in part, can be transferred to any other person or exchanged for an alternate prize or for its cash value. A winner may not substitute him/herself with any other person.

4.4 The Promoter or its agent will contact the winning Participant telephonically to arrange delivery. The Prize will be delivered to the winning Participant by the Promoter subject to any regulations issued in terms of Section 27(2) of the Disaster Management Act, 2002 and related regulations (“Regulations”). Should the winning Participant not be able to receive the Prize due to the Regulations restrictions, the Prize will be delivered once these restrictions are lifted.

4.5 In the event that the Prize is not available despite the Promoter’s reasonable endeavours to procure the Prize, the Promoter reserves the right to substitute prizes of equal value.

5. Winner Selection and Notification

5.1 The winners will be selected by a random draw process. The draw will take place on or before 16 September 2024 and will consist of all valid entries received during the Competition Period.

5.2 The winners will be notified by the Promoter telephonically, where the winner will be required to verify their details following the end of the Competition Period. Such details include the Participant’s name, surname, contact number and place of delivery of Prize during the day. If the Promoter is unable to contact the winner, he/she will be disqualified and a substitute winner may at the discretion of the Promoter be selected, using the same winner selection process.

6. Winner Verification

6.1 Winning Participants selected will be verified as complying with the Participant eligibility criteria set out in clause 1.1 and be required to verify their address for delivery of prizes. 

6.2 The winning Participant must provide proof of address for the delivery of the Prize. The Prize will only be awarded after successful verification of the winners. Failing successful verification of any winners, a substitute winner may be selected at the discretion of the Promoter.

6.3 All winners must be over the age of 18 years old. Verification of age may be required prior to the awarding of any Prize.

6.4 The Promoter reserves the right to carry out audits in respect of any winners to verify their eligibility and/or the validity of the winners’ entries. The Promoter may disqualify any winners if any fraud or cheating or related activity is suspected, including without limitation, through the manipulation of entries or otherwise falsifying data. All entries, participants or travel partners determined by the Promoter or their agents to be invalid or ineligible will forfeit all rights to any Prize and will not be compensated in any way.

7. Prize Forfeiture

7.1 Winners must communicate their full details to the Promoter, or its agent as requested by the Promoter or its agent. Failure to do so may result in forfeiture of the Prize.

7.2 If a winner is unable to attend, receive or utilise (as applicable) the Prize then the entire Prize shall be forfeited. There will be no compensation, in any form, including, but not limited to monetary compensation and/or rescheduling, to any party, irrespective of the reason/s for the inability of that winner to attend, receive or utilise (as applicable) the Prize.

7.3 Time permitting and subject to the Promoter’s approval, where a Prize is forfeited a substitute winner may be chosen in the same manner as the original winner was chosen.

8. General

8.1 All Participants must heed the Regulations and any non-compliance with the Regulations will result in automatic disqualification. 

8.2 No person may win more than one Prize in this Competition.

8.3 In the event of a dispute, the Promoter’s decision is final and binding and no correspondence will be entered into.

8.4 The timelines stated by the Promoter or its agent must be adhered to. Failing adherence to any timeline, at any stage, may result in disqualification and forfeiture of the Prize in its entirety with no compensation to any party by the Promoter.

8.5 The Promoter will not share any personal information with any third party except where such disclosure is necessary to enable the Promoter to provide, deliver or in any other way give effect to these Competition Rules and/or the Prize, where such disclosure is permitted by law and/or where consent to the Promoter sharing personal information is obtained from the winners. The Promoter will comply with the relevant data protection legislation, including the Protection of Personal Information Act 14 of 2013.

8.6 The Promoter may make media announcements or publish the names and/or photographs of the winners without remuneration being made payable to the winners, provided that any such person may expressly elect to decline this by written communication to the Promoter.

8.7 Should the Prize not be available despite the Promoter’s reasonable endeavours to procure the Prize, the Promoter reserves the right to substitute the Prize with another of equal value as determined in the Promoter’s sole discretion and subject to availability. No person will be compensated in any way in this instance by the Promoter.

8.8 The Promoter will not be responsible for any costs, expenses or other liabilities incurred by the winners which are not expressly contemplated as part of the Prize.

8.9 These Competition Rules may be amended by the Promoter on public notice at any time during the Competition Period or thereafter. These Competition Rules will be interpreted by the Promoter only.

8.10 The Promoter reserves the right to alter, amend or cancel this Competition in whole or in part. Any alterations, amendments or cancelations will be interpreted by the Promoter only. In the event of an alteration, amendment and/or cancellation the Promoter will not compensate any individual for any reason whatsoever.

8.11 All Participants and winners indemnify and hold harmless the Promoter, their respective associated companies (directors, officers and employees) and agents, against any and all claims for any loss or damages, whether direct, indirect, consequential or otherwise, arising from any cause whatsoever connected to or arising out of their participation in any way in this Competition or their receipt, participation, ownership and/or use of the Prize. This indemnity is not intended to exclude any liability for any person which cannot be excluded under the Consumer Protection Act 68 of 2008.

8.12 The Promoter shall not be responsible for any lost, damaged, corrupted, delayed, incorrect or incomplete entries for any reason whatsoever. Proof of sending an entry will not be accepted as proof of receipt of such entry. The Promoters shall not be responsible for the failure of any technical element relating to this Competition that may result in an entry not being successfully submitted. The Promoter is not responsible for lost, damaged or delayed entries as a result of any network, computer or cell phone hardware or software failure of any kind. No applications from agents, third parties, organized groups or applications automatically generated by computer will be accepted. Entries will only be accepted if they comply with all entry instructions. Any form of network or systems manipulation including but not limited to Botnets, Sim Farms, Trojans, SMS malware may not be used when entering the Competition.

8.13 By participating in the Competition each Participant gives the Promoter consent to market its products and campaigns to the Participant, using the details provided by the Participant, which Participants may decline by opting out via the opt out mechanism provided on the communications.

8.14 These Competition Rules are also available on the Castle Lite Uganda, Botswana and Zambia Meta pages.

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GRIT Boosts Eastern Uganda Businesses https://www.nilebreweries.com/grit-boosts-eastern-uganda-businesses/ Fri, 16 Aug 2024 11:15:12 +0000 https://www.nilebreweries.com/?p=4899 The Growing Retailers Innovatively Together (GRIT) program has successfully concluded its in-person training phase, expanding its reach to over 1,160 hotel, bar, and restaurant operators across Uganda, including a strong turnout in Eastern Uganda this week.

The program, a joint initiative by Nile Breweries Ltd, MTN Momo, and Ability Explored, aims to empower local businesses by equipping them with essential skills for growth and sustainability. Workshops held in Mbale and Soroti focused on customer experience, record-keeping, stock management, financial literacy, and the importance of selling quality products.

Our Head of Legal and Corporate Affairs, Emmanuel Njuki, emphasized the critical role of retailers in protecting consumers from harmful illicit alcohol. “Prioritizing customer safety by avoiding illicit alcohol is essential for long-term business success,” he said. “It’s easier to retain a loyal customer than to acquire a new one.”

Simon Peter Lemukol, owner of Bokora Inn in Moroto, expressed gratitude for the training, highlighting its impact on his business. “The knowledge gained has been invaluable,” he shared. “NBL’s support, including coolers, table mats, and the user-friendly Bees app, has been instrumental in our growth.”

As we wrap up this phase of in-person training, we’re excited to announce the next step: a digital rollout of our program. This will expand our reach and enable us to train even more retailers efficiently.

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Drink Easy Easy N’enkya Lunaku Smart Drinking Campaign Launched https://www.nilebreweries.com/drink-easy-easy-nenkya-lunaku-smart-drinking-campaign-launched/ Fri, 09 Aug 2024 11:00:00 +0000 https://www.nilebreweries.com/?p=4896 We have launched our annual Smart drinking campaign, “Drink Easy Easy N’enkya Lunaku,” aimed at promoting safe and responsible alcohol consumption. The campaign also addresses the pressing issue of illicit alcohol, which is causing significant harm to society.

“We are renewing our commitment to responsible drinking,” said Emmanuel Njuki, our Head of Legal & Corporate Affairs. “As a responsible producer, we urge our consumers to practice moderation. Please do not drink and drive. Enjoy your beer responsibly; there’s no need to rush. Importantly, pregnant women, individuals on medication, and underage persons should abstain from alcohol altogether.”

Adu Rando, our Managing Director, shared the company’s purpose: “We Dream Big to create a future with more Cheers. This is a future where alcohol is enjoyed responsibly. We are not interested in profits derived from harmful consumption. We are committed to supporting the government and society in fostering positive associations with beer. Remember, you don’t have to finish your drink today; there’s always tomorrow. N’enkya Lunaku.

Popular musician Apass Bagonza, the official campaign ambassador, expressed his gratitude for being part of the initiative. “I want to thank NBL for involving me in this crucial campaign. It’s essential to educate people about responsible drinking. Unfortunately, some sellers prioritize profit over consumer health, but NBL is taking a stand. This is a fantastic campaign, and I’m proud to be involved,” he said before performing the official campaign jingle.

The “N’enkya Lunaku” campaign will run throughout the year, with its message integrated into various brand activations and promotions. Smart drinking encompasses knowing when to drink, what to drink, how to drink, and when to stop. Ultimately, it’s about maintaining complete control.

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