Our Leaders

Ashir is a qualified Mechanical Engineer, holding additional certifications in beverage packaging, supply chain management, and leadership. He is a dedicated and experienced leader with over 15 years of expertise in lean manufacturing, and operations management, and a proven history of implementing transformational strategies for business units. His skillset encompasses project management, total quality management, strategic problem-solving, and comprehensive cost and budget management.

Ashir excels in interpersonal relations and is known for his self-motivation, ambition, and a wealth of cultural insights, garnered from his experience working in dynamic environments. His journey within the organization is noteworthy, having started as a process artisan and swiftly progressing through roles such as Packaging Engineer, Packaging Manager, Manufacturing Development Manager, Operations Readiness Manager, Maintenance Manager, and Country Manager across our operations in South Sudan, Nigeria, and Uganda.

Currently, Ashir leads the dedicated team at our heritage brewery located at the source of the Nile. His leadership has resulted in an impressive track record, including the attainment of over 23 Monde Beer Selection Golden Medal awards for our flagship Nile Special Lager. He has also substantially increased plant volume by double digits over the past five years.

Beyond his professional endeavors, Ashir cherishes quality time with his family, enjoying activities such as playing football and gathering in front of the TV to cheer on Uganda Cranes, Arsenal, or Real Madrid during their games.