This digital platform[1] is currently operated under the direction and control of Anheuser-Busch InBev[2] Africa Zone[3] (“the Company”). All references to ‘our’, ‘us’, ‘we’ or ‘company’ within this policy and within the opt-in notice are deemed to refer to the Company, its subsidiaries, affiliates and associates or any third party which may assume ownership and/or control of this digital platform and its content. All references to “you” and “your” refer to any visitor to our digital platforms.

PURPOSE

We endeavour to protect your personal privacy. We provide this Privacy Policy to help you to understand what we may do with any personal information that we obtain from you. Your provision of your personal information to us constitutes your acceptance of our Privacy Policy and you agree that we may collect, use and disclose your personal information as described in this Privacy Policy. If you do not accept this, please do not provide your personal details and information to us. This Privacy Policy is incorporated into, and part of, the Terms and Conditions, which govern your use of the Digital Platform in general. We will use your information only for the purposes set out below. This Privacy Policy may be updated from time to time, you must ensure that you regularly check this page to ensure that you have read and accepted the most recent version. The terms contained in the last updated Privacy Policy shall be applicable.

LEGAL DRINKING AND PURCHASE AGE DRINKING AND PURCHASE AGE

You may not access this digital platform or provide us with your personal information if you are below the legal drinking age to consume and/or purchase alcohol in the jurisdiction in which you reside and (if different) in the jurisdiction in which you are accessing the digital platform. You may not access this digital platform, if you are not over the legal drinking age in your jurisdiction (country) or in the jurisdiction from which you access the digital platform. Should we receive notice or believe that someone under the legal consumption and/or purchase age has provided us with personal information we will make every reasonable effort to remove such personal information from our files or flag such personal information and retain it for the sole purpose of ensuring that it is not used any further. We will however not be liable for any claims that may arise as a result of persons below the legal drinking age accessing this digital platform and/or providing us with personal information.

WHAT IS PERSONAL INFORMATION?

Personal information is information about an identifiable individual, or as defined by applicable legislation. It does not include aggregated information that does not allow you to be identified, nor does it include business contact information such as your name, title, business address and business telephone number

COLLECTING PERSONAL INFORMATION

On this Digital Platform the information and content you may provide us for publication may constitute personal information which you acknowledge is provided freely and voluntarily for publication on this Digital Platform. We reserve the right not to publish any information or detail provided by you and/or to edit information provided and published. You warrant that you are lawfully entitled to provide and publish the information provided and the information provided is true and correct in every respect and you indemnify us against claims by any parties in relation to the information provided and published on this Digital Platform. Subject to the above, you can decide what personal information you provide to us. We will only collect personal information that you choose to provide. Where relevant and to a reasonable extent, we will enable you to select how we will use this information (for example, by choosing to opt-in or opt-out of receiving special promotional offers or other communications from us).

You may choose to provide us with personal information if, for example, you: contact us with an enquiry; register on the Digital Platform; participate in any initiative, fill out a survey or other form with your personal information included; request us to provide you with information; enter a competition; post information to public areas of the Digital Platform or take advantage of a promotion. You have the opportunity to decide whether or not to receive communications from us, except communications required by law or to administer any transaction requested by you, at any point where we request information about you. By providing any personal information to us, you fully understand and clearly consent to the transfer of such personal information to, and the collection and processing of such information in, other countries or territories. Any such transfer and processing by us will be in accordance with this Privacy Policy.

USE OF COOKIES ON OUR DIGITAL PLATFORMS

We use “cookies” to help us gather and store information about visitors to our digital platforms. A cookie is a small data file that our server sends to your browser when you visit the digital platform. The use of cookies helps us to assist your use of certain aspects of the digital platform. You can delete cookies at any time or you can set your browser to reject or delete cookies. You can obtain information about how to manage cookies at www.aboutcookies.org. We may use information from cookies for the following purposes: Traffic monitoring, including the IP address from which you access the Digital platform, the type of browser and operating system used to access the digital platform, the date and time of your access to the Digital platform, the pages you visit, and the Internet address of the digital platform from which you accessed the Digital platform. To recognise repeat visitors for statistical/analytical purposes.

Anonymous tracking of interaction with online advertising, e.g., to monitor the number of times that a banner advert is displayed and the number of times it is clicked. We may connect the information that we collect through cookies with other personally identifiable information that you provide to us. Such purposes are: To customise or personalise your experience of the Digital platform; for example, so that we can greet you on the Digital platform by name. To monitor your use of our digital platform(s) in order to make our communications to you as relevant as possible; for example, by sending you e-mail communications relevant to the parts of the Digital platform that you visit most often or by letting you know about features of the Digital platform that you have not accessed previously. To compile and report to third parties (such as advertisers) aggregate statistics about our users in terms of numbers, traffic patterns and related Digital platform information.

USE OF PERSONAL INFORMATION

We may use and/or disclose personal information collected from you in one or more of the following ways: Marketing Communications: We may use your personal information in order to communicate with you about our products and services and those of our subsidiaries, affiliates, and parent companies and any of their related businesses. However, you will be able to choose whether or not to receive such communications when you first provide personal information to us. You will also have an opportunity to unsubscribe whenever we communicate with you. You may also unsubscribe from such communications at any time (see “Unsubscribe, access, questions and further information” below). Marketing Analysis: We may use information for internal marketing analysis, for example, to assess trends amongst our consumers or to measure the amount of traffic to our digital platforms. We may also share non-personal information with others, such as regulatory bodies, advertisers, in aggregate anonymous form, which means that the information will not contain any personally identifiable information about you. We will only share identifiable personal information with third parties for marketing analysis with your consent.

Third Party Offers: We may arrange for carefully selected organisations to send you information that may be of interest to you. In such circumstances, your personal information may be disclosed to these organisations that will be bound by confidentiality obligations and restrictions on use of personal information. We will obtain your permission before we allow a third party to send you any such communications. Public (or Interactive) Areas of our digital platforms: Information that you post on or through the public areas of the Digital platform (e.g., chat rooms, bulletin boards, discussion groups and areas specifically designated for public postings) is generally accessible to, and may be collected and used by, others and may result in unsolicited messages or other contact from others. Users of our digital platforms are encouraged to exercise caution when providing personal information about themselves in public (or interactive) areas of the Digital platform.

Sale or Transfer: In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganisation or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us. Legal Purposes: We may collect, use and/or disclose your personal information if permitted by law or required to do so by law or where we believe such action is necessary in order to detect, protect or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud and other illegal or harmful activity, to comply with our audit and security requirements, and to audit compliance with or corporate policies, procedures, legal and contractual obligations.

DISCLOSURE OF PERSONAL INFORMATION

In addition to disclosures identified in the purposes above, from time to time we may disclose personal information to: our service providers and subcontractors, including our affiliates, retained to perform functions on our behalf or to provide services to us, such as marketing and advertising; data processing; software development; digital platform hosting and management; information technology and office services; legal, accounting, audit and other professional service providers; and further provided such service provider does not collect, use or disclose the personal information for any purpose other than to perform such functions or to provide services to us or as otherwise required by law; a person or entity, including our affiliates, to whom disclosure is required in order to fulfil one or more of the purposes described above under “Purposes for Collecting Information”; a person who, in our reasonable judgment, is providing or seeking the information as the authorised or appointed legal agent of the subject individual; or any third party with your consent or where disclosure is required or permitted by law. Your use of this web digital platform indicates your acceptance of the Terms and Conditions of use of the digital platform, which include this Privacy Policy. Your acceptance of the Terms and Conditions of use of the digital platform, which include this Privacy Policy, constitute the granting of consent to the use and disclosure of your personal information for the purposes set out above.

SECURITY

We take security seriously and we take precautions to keep your personal information secure. We have put in place appropriate physical, electronic and managerial procedures to safeguard the information we collect. We have no control over the privacy of any e-mail communications while in transit to us. We recommend that you do not include confidential, proprietary or sensitive information in e-mails. In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavour to do so promptly under the circumstances, using any contact details provided.

You are reminded that, in accordance with the Terms and Conditions of use of this Digital platform, which include this Privacy Policy, you are responsible for maintaining the strict confidentiality of your account password, and you are responsible for any activity under your account and password. It is your sole responsibility to control the dissemination and use of your password, control access to and use of your account, and notify us when you desire to cancel your account. We will not be responsible or liable for any loss or damage arising from your failure to comply with this obligation. UNSUBSCRIBE, ACCESS, QUESTIONS AND FURTHER INFORMATION At your request, where the law requires us to do so, we will confirm what personal information we hold about you, update your information, remove your information and/or correct any inaccuracies in such personal information if you contact us using the unsubscribe details provided below.

LINKS

The Digital platform may contain links or references to other digital platforms outside of our control. Please be aware that we have no control over these digital platforms and our Privacy Policy does not apply to these digital platforms. We encourage you to read the privacy policies and terms and conditions of linked or referenced digital platforms you enter. As required, this Privacy Policy will be supplemented by additional legal requirements in jurisdictions where we conduct business. Nothing in this Privacy Policy or otherwise will create, or add to, any right or claim (whether legal, equitable or otherwise) that any individual or person may have at law or otherwise against the Company or any of its directors, officers, employees, agents or representatives; nor will the existence of this Privacy Policy or its application impose or add to any obligations or liability upon the Company or its affiliates that it does not already otherwise have under law.

USER GENERATED CONTENT

You may not promote inappropriate or excessive alcohol consumption on this digital platform. We reserve the right to remove any irresponsible content from the digital platform.

GOVERNING LAW

This policy is governed by and interpreted in accordance with the laws of the originating country[4].